PRODUCTION

Being creatively sympathetic but commercially astute with an ability to balance both is one of the main attributes that help me to articulate the relationships between the different parts of an organization or products so that the total brand effectively communicates its identity and values for the overall benefit of the company.

On-air, social media, print, interactive experiences and local activities have been some of the ways to engage with the audience, giving them a full experience to promote original content. Having worked on global campaigns, I am used to seeing customization and versioning as an integral part of the workflow and deliverables, always keeping in mind the particular needs and languages of the regional teams.

As part of the development of the identity of new content, the in-house team collaborates with design studios to create graphics packages that have the purpose to represent the spirit of the shows. A fundamental part of my job in this kind of project is helping to develop a positive cross-functional relationship through a fluent communication within teams, ensuring objectives are understood, bringing creative work from conceptual to creative locked delivery files.